A Proud (and Rare) Boast

Of all the honours bestowed upon the i-stay non-slip strap, one that we emblazon across all our media and packaging is this:

RCofC - Commended


Shortly after the i-stay’s launch, the Royal College of Chiropractors tested the i-stay’s claim of lightening the load of a heavy shoulder bag, and were sufficiently impressed to award it their official commendation:

“The College of Chiropractors has commended the i-stay non-slip bag strap for its potential to help users avoid musculoskeletal discomfort and to minimise the aches and pains associated with carrying a heavy shoulder bag.”

Needless to say, this was an unexpected bonus for a product conceived purely to make carrying your bag a little less irritating! This week, we had a look at who else carries this badge of honour and could find only one other – Dyson.

Yes THAT Dyson. The Dyson of bag-less vacuum fame. The Dyson who completely revolutionised their section of the market, and massively raised the bar for domestic appliance standards. The Dyson of nearly 2,000 patents. The same Dyson whose founder also gave his name (and money) to one of Britain’s most prestigious awards for new inventions. The same Dyson whose founder can’t even cultivate a garden without adding some technological marvel.

According to this page on Dyson’s website, the College was similarly impressed by one of their other great designs, if not their absolute finest, the Dyson Ball Vacuum.


So, there you have it. If anyone else has had this commendation, then don’t be shy to display it. You’re clearly in very esteemed company!


Improve Your Health the i-stay Way

One of the many key features of the i-stay non-slip bag strap is the comfort provided by the rubber webbing. Especially when compared to a standard thin strap that digs into your shoulder, weighing you down and leaving a deep, red mark.

Well it gets better. The i-stay has been shown to genuinely benefit your health. With the web spreading the weight of the bag across your shoulder, your bag holds you down less. This means your posture remains closer to your natural gait than it would with an ordinary bag strap holding up all your heavy belongings and dragging one side of you down.

all 4 colour straps

Over time, your musculoskeletal structure will feel the benefit of this decrease in strain and a return to a more natural stance. In recognition of this, the i-stay gained official commendation from the (now Royal) College of Chiropractors in 2012. It remains one of our proudest boasts.


Also, check out the i-stay’s cameo on the health section of ITV’s This Morning, with another professional recommendation, this time from Dr. Chris:

Good posture is key!

Post written by On July 2, 2013 on living.backjoy.com

Studies have shown that correct posture is essential in improving the longevity of our lives, decreasing back pain and making sure that as we age, we are healthy and look our best.

Here are a few of our favorite posture-improving tips

1.)    Exercise

Most exercise is good for you, but there are a few exercises in particular that will help lessen stooping.

Strenghthen your core. A healthy back starts with a strong core. Having a strong core will alleviate and prevent future lower back pain. Make sure to exercise your core at least every other day for optimal results. Don’t know where to start? Personal trainer, Mary Beth Knight, recommends five beginner core strengthening moves that you can do at home.

Yoga is excellent for improving flexibility and strengthening muscles throughout your body. It’s also a great way to relax and relieve stress (which can cause tension and tightness in muscles).

Lifting weights will help strengthen muscles that surround the skeletal system and keep the back strong. Make sure your body is in proper alignment when lifting  and that you are lifting correctly so you aren’t pulling muscles.

2.)    Sit up straight

Sometimes this is easier said than done. When we’re sitting for eight hours or more at a desk each day, it’s easy to start hunching. You may start the day sitting up straight and then a couple of hours into the day, your body starts moving closer to your computer screen or you start moving further down in your seat. By the end of the day, good posture is the last thought on your mind.

3.)    Move around

Sitting all day is exhausting, and long periods of sitting lead to slouching. We recommend getting up and moving around at least once an hour for a couple minutes at a time. Stand up, do a few stretches or take a stroll around the office. Do something to get your blood flowing. (And who doesn’t like an excuse to take a quick break from work?!)

4.)    Stretch regularly

Stretching is a necessity to keep your body limber and improve your range of motion. Whether you do stretches at your desk or stretch during exercise, your posture will greatly improve.

5.)    Wear supportive shoes

Not all of us are sitting at desks all day. There are a lot of us that are standing and moving around for work. Sometimes we forget that posture is just as important when standing and walking as it is when sitting. Buy shoes that are going to give you the added support and comfort you need when standing. Or make sure to insert good insoles into your shoes for additional comfort and posture help.

6.)    Sleep!  

Getting a good night’s sleep is extremely important in helping us lead healthy lives. We spend about 30% of our lives sleeping, and if we aren’t getting good sleep and feeling rejuvenated after waking up, we are doing our health a disservice. Just like with sitting and standing, posture is equally important when lying down. Investing in a good pillow is worth it. You’ll fall asleep faster and stay asleep longer while making sure that your spine is properly aligned.

7.)    Eat healthy

Maintaining a healthy weight removes extra pressure and stress on your lower back. Eat foods that are rich in nutrients and make sure to get enough calcium (to keep bones strong and reduce risk of osteoporosis) and Vitamin D (to make bones stronger) in your diet.