Of all the honours bestowed upon the i-stay non-slip strap, one that we emblazon across all our media and packaging is this:
Shortly after the i-stay’s launch, the Royal College of Chiropractors tested the i-stay’s claim of lightening the load of a heavy shoulder bag, and were sufficiently impressed to award it their official commendation:
“The College of Chiropractors has commended the i-stay non-slip bag strap for its potential to help users avoid musculoskeletal discomfort and to minimise the aches and pains associated with carrying a heavy shoulder bag.”
Needless to say, this was an unexpected bonus for a product conceived purely to make carrying your bag a little less irritating! This week, we had a look at who else carries this badge of honour and could find only one other – Dyson.
Yes THAT Dyson. The Dyson of bag-less vacuum fame. The Dyson who completely revolutionised their section of the market, and massively raised the bar for domestic appliance standards. The Dyson of nearly 2,000 patents. The same Dyson whose founder also gave his name (and money) to one of Britain’s most prestigious awards for new inventions. The same Dyson whose founder can’t even cultivate a garden without adding some technological marvel.
According to this page on Dyson’s website, the College was similarly impressed by one of their other great designs, if not their absolute finest, the Dyson Ball Vacuum.
So, there you have it. If anyone else has had this commendation, then don’t be shy to display it. You’re clearly in very esteemed company!