The making of i-stay
Whilst running to catch a train, a bag strap slides off a young entrepreneurs shoulder (yet again!), causing her to spill the coffee she was holding, and sending her laptop bag crashing to the ground. After trying and failing to find a bag with a non-slip strap, she realised there was a gap in the market for a functional, yet stylish range of non-slip bags.
i-stay was born.
The i-stay strap
The i-stay strap features a patented “webbed” shoulder pad which ensures that the weight of the load is distributed evenly across the shoulder. The padding is made from a mixed compound and will not slip or slide off any fabric.
The non-slip feature of the i-stay strap allows you to carry your bag without holding on to the strap leaving your hands free for phone calls, holding a cup coffee, opening doors and much more! No more shoulder hunching or falling laptops!
The i-stay rubber shoulder strap cushions your shoulder with its thick, ergonomically-designed, comfortable pad
The strap helps to redistribute the weight of the bag’s load due to the wide and flexible pad – helping your bag to feel lighter!
The i-stay strap helps to improve body alignment thereby reducing neck, shoulder, and back pain. It has been commended by the College of Chiropractors for its ability to help users avoid the aches and pains associated with carrying a heavy shoulder bag.
The strap has been designed to fit on any bag with ‘D’ rings. You can attach it to a camera bag, laptop bag, holdall, handbag and much more!
Currently the i-stay strap is available to buy in 4 colours; Black, Red, Grey and White. It has been featured in the Daily Mail, Daily Express and has also been on ITV’s this Morning. Check out our TV and Press page for more details.
What are you waiting for? Grab yours today!!